Posts Tagged ‘IAC’
Search Ad Revenue Share, 2017-2021 [TABLE]
Google’s position as the search advertising leader in the US is on solid footing, according to eMarketer’s latest US digital ad spending estimates. This year, Google will net more than 73% of US search ad spending, down less than 1 percentage point since 2018.
Read MoreUS Digital Ad Revenue Share By Companies Not Named Google Or Facebook [TABLE]
Google and Facebook accounted for about 63% of US digital ad revenues in
2017. With the duopoly taking in almost two-thirds of US digital ad revenues, that leaves around a third of the market for every other firm to compete for.
5 Public Relations Case Studies [INFOGRAPHIC]
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
Read MoreNet US Online Ad Revenue Share By Company, 2012-2016 [TABLE]
Google alone already accounts for more than 10% of all advertising spending in the US.
Read MoreNet US Online Display Ad Revenue By Company, 2012-2016 [TABLE]
AOL will see its first double-digit US ad growth since the recession started, driven by accelerating display ad growth rates.
Read MoreGlobal Net Online Ad Revenue Share By Company, 2012 & 2013 [TABLE]
On a worldwide basis, Google and Facebook are also the top two ad publishers, with 31.91% and 5.64% of the market this year, respectively.
Read MoreNet US Online Ad Revenue Share By Company, 2012-2015 [TABLE]
The rapid growth of mobile ad revenues at Facebook has helped make the social network the second-largest digital ad seller in the US, behind only Google.
Read More10 Fastest-Growing Advertisers In 2012 [CHART]
Ad Age identifies the fastest-growing spenders in 2012, each increasing their ad dollars last year by more than 25%.
Read MoreNet US Search Ad Revenue Growth By Major Ad Networks, 2011-2015 [TABLE]
Until last year Microsoft enjoyed the fastest growth rate among the six search ad publishers for which eMarketer forecasts revenues.
Read MoreNet US Search Ad Revenues By Major Ad Networks As % Of Spend, 2011-2015 [TABLE]
eMarketer now estimates that Microsoft will account for 4.6% of total US search ad revenues in 2013.
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