Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.
This inforgaphic by AEIR Limited illustrates Google Suggest results for Brand Is… searches for major brands.
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.
Among the sample of brands studied, the average difference between the top-line growth of the highest- and lowest-scoring brands was 27% points.
Budweiser scored the most effective commercial of the game, with its “Brotherhood” ad fetching an Ace Score of 665, slightly below last year’s high score of 671 (by Doritos and M&Ms).