3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months.
Most respondents did not have any special subscription service to watch digital video content, but among those that did, Netflix was most popular.
Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service.
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
Video sites such as Hulu and YouTube will see a significant share (40%) of advertisers increasing spending.
Seventy percent of respondents shelled out for cable TV, while only 41% splurged on Netflix.
More than six in 10 respondents said they relied on Netflix to watch shows.
35% of US Web users often or sometimes streamed video through a subscription service, such as Netflix.
In the longer-form category, Netflix, Hulu and Amazon are leaders, and the three services have each begun to introduce original content in the past few years.
2 in 3 young US and Canadian subscribers to fixed broadband services (cable, DSL, FTTH) are accessing at least some video programming through over-the-top (OTT) services such as Netflix and Hulu as well as a variety of mobile applications.