Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service.
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
Video sites such as Hulu and YouTube will see a significant share (40%) of advertisers increasing spending.
Seventy percent of respondents shelled out for cable TV, while only 41% splurged on Netflix.
More than six in 10 respondents said they relied on Netflix to watch shows.
35% of US Web users often or sometimes streamed video through a subscription service, such as Netflix.
In the longer-form category, Netflix, Hulu and Amazon are leaders, and the three services have each begun to introduce original content in the past few years.
2 in 3 young US and Canadian subscribers to fixed broadband services (cable, DSL, FTTH) are accessing at least some video programming through over-the-top (OTT) services such as Netflix and Hulu as well as a variety of mobile applications.
User satisfaction with mobile media entertainment sites and apps outpaces satisfaction among those accessing the services via PC.
Subscription streaming service viewing may be eroding consumption of premium cable channels such as HBO and Starz.