Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.
Some 35% of US households subscribed to a subscription video-on-demand (SVOD) service during the second quarter of this year, up from 27% during Q2 2013.
TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video and Hulu Plus.
Roughly half of US and Canadian adults use monthly streaming video subscription services and more than one-quarter use pay-per-rental services.
Some 18.1% of US households with Netflix or Hulu accounts were cord-cutters last year, a rate almost three times the 6.5% national average.
Some 95% of agency respondents to a Q4 2013 survey indicate that they’re interested in using streaming/online video in their clients’ campaigns, up from 85% during Q3.
Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.
3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months.
Most respondents did not have any special subscription service to watch digital video content, but among those that did, Netflix was most popular.
Three-quarters of American adults claim to subscribe to a cable (52%) or satellite (24%) TV service.