Major ISPs such as Comcast, AT&T and Verizon have recently made (or are planning to make) large investments in content companies.
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
80% of digital videos viewed on a TV are accessed via subscription streaming services.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook.
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.
33% of US digital video viewers used Facebook, trailing YouTube’s 75%, but a greater percentage than other well-known video services like Netflix and Hulu.
Twitter users are more likely than non-users to watch various types of video content during a typical week.
Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.