More than half (54%) of streaming video subscribers surveyed last year said they had signed up for a service to watch original content.
Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Major ISPs such as Comcast, AT&T and Verizon have recently made (or are planning to make) large investments in content companies.
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
80% of digital videos viewed on a TV are accessed via subscription streaming services.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook.
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.