More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior.
Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?
More than half (54%) of streaming video subscribers surveyed last year said they had signed up for a service to watch original content.
Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Major ISPs such as Comcast, AT&T and Verizon have recently made (or are planning to make) large investments in content companies.
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
80% of digital videos viewed on a TV are accessed via subscription streaming services.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.