More than half of US marketing decision-makers surveyed said they create customer testimonials and product/service overview videos intended for distribution on social media, making those the two most popular types of video.
Marketers are brimming with enthusiasm about video. More than 9 in 10 believe that video content is becoming more important, while 7 in 10 report that video converts better than other content formats and almost three-quarters feel that the ROI is steady or improving.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
YouTube is the most popular channel among all generations for product review videos.
This infographic by Mediakix illustrates the most popular types of videos on YouTube.
Two-thirds of SMBs create marketing videos at least 4 times a year.
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.
The gaming video content audience would total 486 million worldwide this year—and soar to 790 million by 2017.
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.