Pinterest shows promising penetration across demographics of age, household income and education level.
Male tablet users overindexed for both newspaper and magazine reading on the devices, with men making up 57.5% of the newspaper audience and 54.6% of the audience for magazines.
The median income of Asian American households is 28% higher than the US population median ($63,420 vs. $49,580).
Almost 6 in 10 global adults aged 18-64 prefer online and mobile ads that are clear and straightforward, rather than humorous.
About two-thirds of the American adults (aged 18-64) surveyed would rather have great friends than have a great career.
47% of Americans living in households with annual household income (HHI) of $75,000 or more now own tablets.
In a July 2012 study of 234,000 mobile device users, comScore MobiLens found smartphone and tablet penetration steadily increased as income increased.
Branded products still account for the bulk of consumer packaged goods (CPG) purchases across all income strata.
Facebook is the social network of choice among the US workforce, with 83% having Facebook profiles.
The majority of rich American (adults who live in households with at least $100,000 in annual household income) are Millennials and Generation Xers.