US travel e-commerce sales exceeded $100 billion for the first time last year, reaching $103 billion.
Overall local feedback – whether delivered via tips, checkins, reviews, comments, or photos – tends to be positive, ranging from a high of 96% positive feedback to a low of 57% for quick service restaurants (QSRs).
Less than half of travelers always (7.8%) or often (35.6%) stay at the same hotel brand.
More than half of these US travelers purchased hotel reservations via laptop, while only 17% booked hotels via tablet, and 11% via smartphone.
Lab 42 created this infographic to explain the types of technology people use when they travel.
MDG Advertising put together this infographic to illustrate how people use social media for vacations.
Fully 79% of business travelers said they would avail themselves of check-in and checkout services offered on mobile.
Customer Satisfaction With Hospitality Industry By Sector [CHART]Rate this post via marketingcharts.com Customer satisfaction with full-service restaurants has dipped this year, and for the first time is on par with fast food establishments, according to the American Customer Satisfaction Index (ACSI). The index for full-service restaurants fell 2 points to 80 on ASCI’s 100-point scale, […]
Smart Phone Owners & Hotels [CHART]Rate this post via marketingcharts.com The comScore data shows that among hotel-related mobile activities, looking up hotel addresses and directions was the most common, performed by 29% of the smartphone audience. 23% looked up or researched attractions and things to do at their destination or near their hotel, closely followed […]