Hotel Marketing

e-Strategy Trends’ continually updated collection of hotel marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Customer Satisfaction With Hospitality Industry By Sector [CHART]

via Customer satisfaction with full-service restaurants has dipped this year, and for the first time is on par with fast food establishments, according to the American Customer Satisfaction Index (ACSI). The index for full-service restaurants fell 2 points to 80 on ASCI’s 100-point scale, while limited-service restaurants improved a point to the same score.…

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Smart Phone Owners & Hotels [CHART]

via The comScore data shows that among hotel-related mobile activities, looking up hotel addresses and directions was the most common, performed by 29% of the smartphone audience. 23% looked up or researched attractions and things to do at their destination or near their hotel, closely followed by the proportion who looked up or researched…

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