Travelers preferred app experiences over the mobile web.
Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.
This infographic from Kenshoo illustrates air travelers’ online behaviors.
Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.
Website-related mobile activities were the most popular mobile capabilities offered to guests by accommodation owners worldwide, with 45% allowing guests to book rooms on their sites on a mobile device and 38% reporting having mobile-friendly versions.
Consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total.
Social media fares worst, while financial institutions are among the top-rated.
Nearly nine in 10 United Kingdom smart phone owners used their phones to research and plan their vacations.
The top categories of products purchased through smart phones included clothes and accessories, books, electronics and appliances, and tickets.
This infographic from LastRoom paints a picture of the behavior of the global traveler of 2014.