More than nine in 10 mobile travel researchers will use smartphones to look up info this year, vs. 81.5% who will use tablets.
Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile in 2015.
Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.
45% of US millennials belonged to none or just one loyalty program.
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
Checking the news and weather were the most common activities conducted via mobile among UK internet users who brought such devices on their most recent trips.
Just one-quarter of United Kingdom citizens said they had made hotel reservations or booked flights using a mobile device.
Travelers preferred app experiences over the mobile web.
Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.