This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.
Map applications ranked as the No. 1 travel-related apps used by US smartphone owners when on trips, cited by 45%.
Brand Adoption of Instagram: Just 23% of US brands had an account on Instagram.
Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
More than nine in 10 mobile travel researchers will use smartphones to look up info this year, vs. 81.5% who will use tablets.
Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile in 2015.
Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.
45% of US millennials belonged to none or just one loyalty program.