The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,
Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.
Map applications ranked as the No. 1 travel-related apps used by US smartphone owners when on trips, cited by 45%.
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
Brand Adoption of Instagram: Just 23% of US brands had an account on Instagram.