Map applications ranked as the No. 1 travel-related apps used by US smartphone owners when on trips, cited by 45%.
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
Brand Adoption of Instagram: Just 23% of US brands had an account on Instagram.
Persuasion Infographic: This infographic by everreach illustrates many of the psychological factors involved in persuasion and influence.
Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe.
Baby Boomers on the whole report spending more than they were a year ago.
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
This infographic by looks at the most popular types of content shared on social media based on sharing data from 220,000 articles from 11 vertical industries.
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.