This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.
The travel and hospitality industry leads spending on the Internet of Things technology.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.