Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.
The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.
Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.
eCommerce in India is rising quickly as consumers turn to the web for products and services, but more than 80% of the country’s online sales come from travel purchases.
Fully 79% of business travelers said they would avail themselves of check-in and checkout services offered on mobile.
Food related content was the most popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.
23% of retailers had already deployed mobile point-of-sale or point-of-payment technology.
More than seven in 10 respondents said employees were not using mobile phones as a payment mechanism for travel-related costs.
While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.
Apparel retailers in North America had the highest—and a near-perfect—delivery rate.