Rate this post via emarketer.com A survey of US brand marketers and agencies by social marketing analytics company 33Across found that only 46% of entertainment companies and 45% of retail companies strongly agreed that data access and usage was important to their ad spending. That’s contrasted with 72% of automotive and 70% of financial services […]
Rate this post via emarketer.com According to ROI Research’s April 2011 survey “S-Net: A Study in Social Media Usage & Behavior,” more than half of US fans of travel brands and companies “like” or “follow” such brands and companies because they want something in return—specifically deals or information about deals. Read the rest at eMarketer.
Rate this post via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer.
Rate this post via emarketer.com Of those who visited a travel or hospitality site, 26% said they did so to make a reservation. One in five arrived at a site in search of information about hotels, and the same percentage of respondents said they were looking for price information. Read the rest at eMarketer.
Rate this post via emarketer.com According to the survey, 30% of those who visited a site to make a booking—but did not complete one—said price was the reason they stopped shopping. But after price, functionality and site design were among the biggest stumbling blocks for prospective customers. iPerceptions found that 12% of those who did […]
Rate this post via marketingcharts.com The comScore data shows that among hotel-related mobile activities, looking up hotel addresses and directions was the most common, performed by 29% of the smartphone audience. 23% looked up or researched attractions and things to do at their destination or near their hotel, closely followed by the proportion who looked […]
Rate this post via marketingcharts.com Smartphone owners are using their devices for a range of activities from reading email to performing in-store research, so it may not be a surprise that a majority are now accessing travel-related content on their devices, according to April 2012 comScore figures. Indeed, 51% of smartphone owners accessed air and/or […]