According to data from SimilarWeb, Airbnb, one of the biggest successes of the sharing economy, is now drawing more traffic than any other hotel brand or metasearch site.
More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
The majority of email subscribers tend to be inactive.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
US internet users are equally divided in their intentions to be plugged in or unplugged to the web while on vacation.
The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.