e-Strategy Trends’ continually updated collection of hospitality marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Despite the hype, it’s not yet clear if or when virtual reality (VR) technology will reach mass-market status. However, specialized applications are showing promise in a variety of industries.Read More
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.Read More
The probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds, according to Google’s updated look at mobile page speeds.Read More
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.Read More