APCO’s study determines that this year’s top brands (by Champion Brand Index ratings) are Microsoft, Intel and Google.
This inforgaphic by AEIR Limited illustrates Google Suggest results for Brand Is… searches for major brands.
The average customer satisfaction with the top brands is 80 on a 100-point scale, with 68 of the brands scoring an 80 or above, considered by ForeSee to be the threshold of excellence.
Among the sample of brands studied, the average difference between the top-line growth of the highest- and lowest-scoring brands was 27% points.
Companies should move beyond the Net Promoter Score, as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report.
Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.
Ad Age identifies the fastest-growing spenders in 2012, each increasing their ad dollars last year by more than 25%.