This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
Baby Boomers on the whole report spending more than they were a year ago.
Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.
Some 84% of global online consumers aged 16 and older report sharing content online.
Some 63% of Baby Boomers plan to age in place and three-quarters describe their home as one they can stay in as they get older.
More than 8 in 10 Millennials would more likely to shop with a grocer if they could redeem rewards for a consultation with a chef or nutritionist.
On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.
Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.