Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Some 84% of global online consumers aged 16 and older report sharing content online.
Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.
Nearly all photography-related social commerce orders came from the network, and 94% of sports and recreation as well as pet supplies did, too.
Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.
What happens after a mobile users clicks on a locally-targeted ad? Most often, a phone call to the business.
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.