Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Some 84% of global online consumers aged 16 and older report sharing content online.
Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.
Nearly all photography-related social commerce orders came from the network, and 94% of sports and recreation as well as pet supplies did, too.
Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.
What happens after a mobile users clicks on a locally-targeted ad? Most often, a phone call to the business.
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
This infographic by WordStream breaks down Google’s daily ad revenue.