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You are here: Home / Archives for Heatmaps

Top Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]

Top Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]

Fewer marketers were interested in customer survey data and third-party market research.

August 5, 2013 By David Erickson
Filed Under: Analytics, Consumer Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Web Development Tagged With: Competition Research, Consumer Experience, Heatmaps, Marketing Attribution, Media Planning, Mobile Analytics, Mobile Behavior, Multivariate Testing, Reputation Management, Social Listening, Social Media Analytics, Statistics, Surveys, Table, Tag Management, Usability

Facebook Users Visual Attention Across Platforms [HEATMAPS]

Facebook Users Visual Attention Across Platforms [HEATMAPS]

A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.

August 2, 2012 By David Erickson
Filed Under: Advertising, Consumer Behavior, Mobile Marketing, Online Behavior, Social Media Marketing Tagged With: Consumer Attention, Eye-Tracking, Facebook, Heatmap, Heatmaps, iPad, iPhone, Mobile Behavior, Smart Phones, Tablets

Eye-Tracking Heatmaps [GALLERY]

Eye-Tracking Heatmaps [GALLERY]

Eye-Tracking Heatmaps [GALLERY]Rate this post via businessinsider.com via businessinsider.com via businessinsider.com Thanks to eye-tracking technology, we can tell where people focus their attention. The results point to fascinating differences between men and women and useful insights into advertising and design. See the rest at Business Insider.

May 23, 2012 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Uncategorized Tagged With: Eye-Tracking, Gallery, Heatmap, Heatmaps, Visual Communications

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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