![Top Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/08/160772-150x150.gif)
Fewer marketers were interested in customer survey data and third-party market research.
Facebook Users Visual Attention Across Platforms [HEATMAPS]
![Facebook Users Visual Attention Across Platforms [HEATMAPS]](http://trends.e-strategyblog.com/wp-content/uploads/2012/08/EyeTrackShopAttentionLevel-150x150.jpg)
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
Eye-Tracking Heatmaps [GALLERY]
![Eye-Tracking Heatmaps [GALLERY]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/media_httpstatic6busi_biIah.jpg.scaled500-150x150.jpg)
Eye-Tracking Heatmaps [GALLERY]Rate this post via businessinsider.com via businessinsider.com via businessinsider.com Thanks to eye-tracking technology, we can tell where people focus their attention. The results point to fascinating differences between men and women and useful insights into advertising and design. See the rest at Business Insider.