This heatmap illustrates how IKEA customers must follow one-way paths through the store unless they already know the routes to the exits.
This heatmap tracks what viewers of this German billboard focus on.
This heatmap of an eye tracking analysis by Sticky of a Dolce & Gabbana ad illustrates how viewers of the ad focus almost exclusively on Scarlett Johansson’s eyes.
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
This heatmap illustrates the order in which search engine users fix their attention on search results that include video thumbnails.
This heatmap illustrates how search engine users pay attention to search results that include video thumbnails.
This heatmap illustrates how search engine users pay attention to search results that include social annotations.
LinkedIn Profile Eyetracking Scan Order Heatmap: Recruiters’ eyes while reviewing LinkedIn proﬁles ﬁxated on strong visual elements, spending 19% of their time looking at proﬁle pictures.
Resume Eyetracking Scan Heatmap: Recruiters spend only 6 seconds reviewing an individual resume.
Watch an animated heatmap of how Ellen DeGeneres’ a-list selfie at the Oscars spread across the world through Twitter.