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Healthcare Marketing

Digital Ad Spending By Industry [CHART]

Chart: Digital Ad Spending By Industry

eMarketer expects a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).

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2019 Internet Trends Report by Mary Meeker [PRESENTATION]

Photo: Mary Meeker

Mary Meeker’s latest annual Internet Trends Report has dropped and the only thing that is different this year is that it has been published by Meeker’s own company, Bond Capital, rather than her previous employer. This year’s report is, as usual, jam-packed with data and insights spanning 333 slides.

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Wearable Users By Age [CHART]

Chart: Wearable Users By Age

Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.

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Facebook Video Interactions By Topic [CHART]

Chart: Facebook Video Interaction by Topic

Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. The most enaging topics posted as video content to Facebook include food, fashion and beauty, animals, do-it-yourself, and humor. The least engaging topics include finance and stocks, real estate, marketing and cars.

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Consumer Trust By Industry [TABLE]

Table: Consumer Trust By Industry

Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.

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