Despite persistent gloom and doom surrounding the retail industry, the first half of the year has been positive for most product categories. According to the newly released monthly retail sales report from the US Census Bureau, for H1 2018, retail sales (excluding auto parts and gasoline) totaled $2.06 billion, up 4.9% year over year.
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Some 71% of US consumers would be willing to use a mobile app to manage their health.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.