A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Some 71% of US consumers would be willing to use a mobile app to manage their health.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.
Nearly eight in 10 US enterprise wearable adopters agreed that wearables would reshape their companies’ future success.
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.