Health Care Marketing

e-Strategy Trends’ continually-updated collection of health care marketing research, statistics and trends for marketing, public relations, advertising and strategic communications professionals.

Health-Related Voice Queries [CHART]

Chart: Health-Related Voice Queries

The use of voice assistants powered by artificial intelligence (AI) and voice-activated devices is exploding in the US and around the world. These technologies have the potential to improve the healthcare system and change the way healthcare brands, providers and patients interact.

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eCommerce Sales Growth By Category [CHART]

Chart: eCommerce Sales Growth By Category

Despite persistent gloom and doom surrounding the retail industry, the first half of the year has been positive for most product categories. According to the newly released monthly retail sales report from the US Census Bureau, for H1 2018, retail sales (excluding auto parts and gasoline) totaled $2.06 billion, up 4.9% year over year.

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Email Marketing By Industry [CHART]

Chart: Email Marketing By Industry

Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.

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