42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads.
65% of daily deal subscribers had used a social network to recommend a deal related to a restaurant, making that the most-shared deal category.
Half of those surveyed named the recommendation of a friend or family member as a reason they would purchase a deal.
47% of American smart phone owners used a mobile shopping app in June 2012.
Nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.