Grocery Stores

52% Of Fathers Say They Do The Grocery Shopping [CHART]

via marketingcharts.com 52% of fathers claim they are primarily responsible for grocery purchasing decisions, with just 10% saying the responsibility belongs fully to someone else, according to [pdf] results from a Cone Communications survey released in June 2012. And while mothers may not necessarily agree (83% claim primary responsibility), 35% admit that fathers are exerting…

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Grocery Shoppers’ In-Store Purchase Decisions [CHART]

via marketingcharts.com Grocery shoppers are making an increasingly large number of their purchase decisions in-store, according to research findings released in May 2012 by The Point of Purchase Advertising International (POPAI). Breaking down purchases into 4 categories – Specifically Planned, Generally Planned, Substitutes, and Unplanned – the trade association calculated the in-store decision rate by…

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Top Grocery Store Technologies [CHART]

via emarketer.com While online sales make up only a tiny fraction of total grocery sales, a significant subset of grocery shoppers are using online and mobile tools as part of the shopping process. Grocery shoppers are familiar with and rely on a range of technologies to help them research products, find the best value and…

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Frequency Of Online Grocery Shopping [CHART]

via emarketer.com While many consumers are doing pre-purchase research ahead of going to the grocery store, a much smaller percentage are actually buying groceries online. April 2011 data from AlixPartners found that just 2% of total grocery spending was attributed to the online channel. But while the user base may be small, it’s active. Only…

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