Millennials mix trips to farmers’ markets and specialty food stores with grocery buys at mass retailers, drug stores and, increasingly, online retailers.
Grocery Store Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of grocery store marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Local search incidence is very high across 11 product and service categories.
Nearly half of respondents agreed that broadcast was best used for acquisition, while about the same number said circulars were good for increasing traffic and sales.
Three-quarters of grocery retail executives surveyed in the US in March said they would use print media this year for marketing purposes, but just 17% expected to be doing so five years from now.
52% Of Fathers Say They Do The Grocery Shopping [CHART]Rate this post via marketingcharts.com 52% of fathers claim they are primarily responsible for grocery purchasing decisions, with just 10% saying the responsibility belongs fully to someone else, according to [pdf] results from a Cone Communications survey released in June 2012. And while mothers may not […]
Monthly Average Grocery Spend, 2007-2011 [CHART]Rate this post via marketingcharts.com Grocers and consumer-packaged goods (CPG) manufacturers are still figuring out how to navigate the post-recession economy, but consumers have it down: They are finding any way they can to maximize their monthly spend, according to new research sponsored by MaxPoint Interactive and conducted by BIGInsight. […]
Grocery Shoppers’ In-Store Purchase Decisions [CHART]Rate this post via marketingcharts.com Grocery shoppers are making an increasingly large number of their purchase decisions in-store, according to research findings released in May 2012 by The Point of Purchase Advertising International (POPAI). Breaking down purchases into 4 categories – Specifically Planned, Generally Planned, Substitutes, and Unplanned – the […]
Top Grocery Store Technologies [CHART]Rate this post via emarketer.com While online sales make up only a tiny fraction of total grocery sales, a significant subset of grocery shoppers are using online and mobile tools as part of the shopping process. Grocery shoppers are familiar with and rely on a range of technologies to help them […]
Frequency Of Online Grocery Shopping [CHART]Rate this post via emarketer.com While many consumers are doing pre-purchase research ahead of going to the grocery store, a much smaller percentage are actually buying groceries online. April 2011 data from AlixPartners found that just 2% of total grocery spending was attributed to the online channel. But while the […]
Weekly Shopping Chores, By Gender/Generation [CHART]Rate this post via emarketer.com The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase […]