Grocery Store Marketing

e-Strategy Trends’ continually updated collection of grocery store marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

52% Of Fathers Say They Do The Grocery Shopping [CHART]

via 52% of fathers claim they are primarily responsible for grocery purchasing decisions, with just 10% saying the responsibility belongs fully to someone else, according to [pdf] results from a Cone Communications survey released in June 2012. And while mothers may not necessarily agree (83% claim primary responsibility), 35% admit that fathers are exerting…

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Monthly Average Grocery Spend, 2007-2011 [CHART]

via Grocers and consumer-packaged goods (CPG) manufacturers are still figuring out how to navigate the post-recession economy, but consumers have it down: They are finding any way they can to maximize their monthly spend, according to new research sponsored by MaxPoint Interactive and conducted by BIGInsight. Surprisingly, the average monthly spend on groceries has…

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Grocery Shoppers’ In-Store Purchase Decisions [CHART]

via Grocery shoppers are making an increasingly large number of their purchase decisions in-store, according to research findings released in May 2012 by The Point of Purchase Advertising International (POPAI). Breaking down purchases into 4 categories – Specifically Planned, Generally Planned, Substitutes, and Unplanned – the trade association calculated the in-store decision rate by…

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