Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
Grocery Store Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of grocery store marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
62% of mobile shoppers were extremely or very likely to use digital coupons in the future.
In-store, grocery shoppers were most receptive to messages that offered discounts.
Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.
Health and beauty products are among the least popular items for online purchasing.
Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.
Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.
US shoppers were most likely to use smartphones in 2014 for coupons and to see weekly sales.