Coupons delivered via print remain a popular go-to when it comes to saving money on groceries.
Grocery Store Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of grocery store marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.
Just 37% of Americans have a positive view of the advertising and public relations industry.
57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.
When grocery shopping in a retail store, US consumers are most likely to buy something new or different from usual if it’s on sale for a good price.
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
62% of mobile shoppers were extremely or very likely to use digital coupons in the future.
In-store, grocery shoppers were most receptive to messages that offered discounts.