Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
Grocery Store Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of grocery store marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
Publix enjoys the best customer experience rating of 293 companies measured.
More than 8 in 10 Millennials would more likely to shop with a grocer if they could redeem rewards for a consultation with a chef or nutritionist.
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.
This infographic from Viralheat examines more than 150,000 tweets and updates about “Thanksgiving dinner” and illustrates the social media discussion about the holiday.
39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.
Internet users 45 and younger are more likely to partake in digital grocery shopping activities than older adults.