More than 8 in 10 Millennials would more likely to shop with a grocer if they could redeem rewards for a consultation with a chef or nutritionist.
Grocery Store Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of grocery store marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.
This infographic from Viralheat examines more than 150,000 tweets and updates about “Thanksgiving dinner” and illustrates the social media discussion about the holiday.
39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.
Internet users 45 and younger are more likely to partake in digital grocery shopping activities than older adults.
Coupons delivered via print remain a popular go-to when it comes to saving money on groceries.
Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.
Just 37% of Americans have a positive view of the advertising and public relations industry.
57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.
When grocery shopping in a retail store, US consumers are most likely to buy something new or different from usual if it’s on sale for a good price.