Grocery Marketing Archives - e-Strategy Marketing Trends

Meal Kit Subscription Challenges [CHART]

According to an April 2018 Market Force Information survey of US grocery buyers, 27% buy prepared food weekly or more, and 92% cited convenience as the reason.

Demographics Of Online Grocery Shoppers [CHART]

Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population.

Consumer Ratings Of Industries & Sectors [CHART]

The restaurant and computer industries enjoy the best net perception among US adults.

Online Behaviors That Influence Grocery Shopping, June 2013 [CHART]

28% of grocery shoppers indicated they regularly print a coupon from a website before, during or after their grocery shopping trips, up from 24% in the Fall of 2012.

Characteristics Of Millennials Alcohol Drinkers, May 2013 [TABLE]

71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group.

Consumer Attitudes Toward Store Brands, April 2013 [CHART]

94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves.