According to an April 2018 Market Force Information survey of US grocery buyers, 27% buy prepared food weekly or more, and 92% cited convenience as the reason.
Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population.
The restaurant and computer industries enjoy the best net perception among US adults.
28% of grocery shoppers indicated they regularly print a coupon from a website before, during or after their grocery shopping trips, up from 24% in the Fall of 2012.
71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group.
94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves.
Once in-store, Hispanics spend 20% more during routine grocery shopping trips.
Coffee tops the the list of the 10 fastest-growing consumer goods categories in 2012.
Branded products still account for the bulk of consumer packaged goods (CPG) purchases across all income strata.
Targeting dads is worth the effort since dads really have taken on more of the household shopping—even if it’s not as much as they suppose.