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You are here: Home / Archives for Grocery Marketing

Demographics Of Online Grocery Shoppers [CHART]

Demographics Of Online Grocery Shoppers [CHART]

Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population.

October 6, 2017 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, eCommerce, Generation X, Generations, Millennials, Online Behavior, Silent Generation Tagged With: Chart, Grocery Marketing, Household Income, Statistics

Consumer Ratings Of Industries & Sectors [CHART]

Consumer Ratings Of Industries & Sectors [CHART]

The restaurant and computer industries enjoy the best net perception among US adults.

January 6, 2017 By David Erickson
Filed Under: Consumer Behavior Tagged With: Accounting Marketing, Advertising, Agriculture Marketing, Airline Marketing, Automotive Marketing, Banking Marketing, Chart, Computer Marketing, Consumer Attitudes, Education Marketing, Farming Marketing, Financial Services Marketing, Government Marketing, Grocery Marketing, Healthcare Marketing, Law Firm Marketing, Legal Marketing, Media Marketing, Movie Marketing, Pharmaceuticals Marketing, Public Relations, Publishing Marketing, Radio Marketing, Real Estate Marketing, Restaurant Marketing, Retail Marketing, Sports Marketing, Statistics, Telecommunications Marketing, Television Marketing, Travel Marketing, Trust, Utilities Marketing

Online Behaviors That Influence Grocery Shopping, June 2013 [CHART]

Online Behaviors That Influence Grocery Shopping, June 2013 [CHART]

28% of grocery shoppers indicated they regularly print a coupon from a website before, during or after their grocery shopping trips, up from 24% in the Fall of 2012.

June 14, 2013 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior, Web Development Tagged With: Chart, Coupons, eCoupons, Food Marketing, Grocery Marketing, Mobile Behavior, Statistics, Text Messaging

Characteristics Of Millennials Alcohol Drinkers, May 2013 [TABLE]

Characteristics Of Millennials Alcohol Drinkers, May 2013 [TABLE]

71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group.

June 10, 2013 By David Erickson
Filed Under: Consumer Behavior, Demographics, Generations, Millennials Tagged With: Alcohol Marketing, Beverage Marketing, Grocery Marketing, Media Consumption, Newspaper Marketing, Sports Marketing, Statistics, Table

Consumer Attitudes Toward Store Brands, April 2013 [CHART]

Consumer Attitudes Toward Store Brands, April 2013 [CHART]

94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves.

April 26, 2013 By David Erickson
Filed Under: Consumer Behavior Tagged With: Chart, Consumer Attitudes, economy, Food Marketing, Grocery Marketing, Retail Marketing, Statistics

Number Of Monthly Grocery Trips By Hispanics, August 2012 [CHART]

Number Of Monthly Grocery Trips By Hispanics, August 2012 [CHART]

Once in-store, Hispanics spend 20% more during routine grocery shopping trips.

April 26, 2013 By David Erickson
Filed Under: Consumer Behavior, Demographics, Ethnic Marketing Tagged With: Chart, Food Marketing, Grocery Marketing, Hispanics, Latinos, Statistics

10 Fastest-Growing Consumer Goods Categories [CHART]

10 Fastest-Growing Consumer Goods Categories [CHART]

Coffee tops the the list of the 10 fastest-growing consumer goods categories in 2012.

October 23, 2012 By David Erickson
Filed Under: Consumer Behavior Tagged With: Chart, CPG Marketing, Food Marketing, Grocery Marketing, Retail Marketing, Statistics

Preference For Branded Products By Income, September 2012 [CHART]

Preference For Branded Products By Income, September 2012 [CHART]

Branded products still account for the bulk of consumer packaged goods (CPG) purchases across all income strata.

October 9, 2012 By David Erickson
Filed Under: Consumer Behavior, Demographics Tagged With: Brand Marketing, Branding, Chart, Consumer Attitudes, CPG Marketing, Food Marketing, Grocery Marketing, Household Income, Statistics

Parents’ Grocery Purchase Information Channels [CHART]

Parents’ Grocery Purchase Information Channels [CHART]

Targeting dads is worth the effort since dads really have taken on more of the household shopping—even if it’s not as much as they suppose.

October 5, 2012 By David Erickson
Filed Under: Advertising, Consumer Behavior, Demographics, Online Behavior, Social Media Marketing, Web Development Tagged With: Chart, CPG Marketing, Direct Mail, eMarketing, Fatherhood, Food Marketing, Gender, Grocery Marketing, Men, Motherhood, Mothers, Newspaper Advertising, Parenthood, Parents, Retail Marketing, Statistics, Women, Word Of Mouth

Dad’s Responsibilities [CHART]

Dad’s Responsibilities [CHART]

Dads display distinctive patterns of shopping behavior as they increase their purchasing in traditionally female-skewing product categories.

October 5, 2012 By David Erickson
Filed Under: Consumer Behavior, Demographics Tagged With: Automotive Marketing, Chart, Dads, Fatherhood, Fathers, Food Marketing, Gender, Grocery Marketing, Lifestyle, Men, Parenthood, Parents, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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