Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.
The growth rate for the holiday season through December 22nd stood at 10%. Even so, IBM reports a robust 16.5% increase in online sales on Christmas Day.
Overall, for the period beginning November 1 and ending December 9, digital retail sales were up 9%.
Desktop retail e-commerce sales grew by 10% year-over-year on Green Monday (the Monday with at least 10 days until Christmas – typically the second Monday of December) to reach $1.4 billion.
93% of major online retailers sent their subscribers at least one promotional email on Cyber Monday (November 26), making it the busiest email marketing day of 2012.
Figures from the Chase Holiday Pulse show a similarly high level of activity during the so-called Green Week (Dec. 10-16).