Only 49% of Millennials say the phrase A Patriotic Person describes them very well—with 35% saying this is a Perfect description.
This infographic illustrates the online behavior of home improvement customers by generation.
About half of Americans agree that they care about the efforts brands are making to help the environment.
About 7 in 10 Americans at least sometimes consider the environmental impacts of the products they purchase when shopping.
via marketingcharts.com Companies appear to have their work cut out from them when it comes to getting their environmental claims across to consumers, finds Cone Communications in its 2012 Green Gap Trend Tracker, released in March. Just 44% of American consumers trust companies to tell them the truth when it comes to environmental messaging, relatively […]