Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
73% of US adults were unfamiliar with the concept of the Internet Of Things.
As a whole, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as their non-Hispanic counterparts.
Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,
A sizable proportion of consumers from 6 major markets around the world are planning to buy smartphones (52%) and tablets (40%) over the next year.
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
45% of consumers who use their mobile devices to shop report using the device to compare prices.
54% of consumers report having access to a smartphone with Internet access – approaching the number of consumers with a laptop and/or desktop computer.