American adults have very little trust in the integrity of advertising practitioners.
New data from MailChimp supports the case that personalization can drive higher email open rates.
Finance, insurance and real estate marketers would collectively spend $2.08 billion on US mobile marketing this year, up significantly from about $1.33 billion in 2012.
E-commerce sites exceeded the threshold of excellence in customer satisfaction last year, according to the American Customer Satisfaction Index.
63% of rich media ads are viewable.
Rich media ads purchased by firms in the travel industry were most likely to be viewable, at 10 percentage points above average, while those in the financial vertical were only seen half the time.
The websites of physician groups or medical practices were US internet users’ most trusted sources for health care treatment information.
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
General health websites were in high demand among those who visited a health-related site over the previous six months, viewed by 59% of them.
Mobile consumers viewed an average of 3.8 pages per site visited.