YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Despite having stripped back some of its core features recently, 1 in 4 Internet users still use Google+ each month (rising higher in some fast-growth markets).
Several fast-growing social media services began offering themselves as platforms for advertisers this year.
Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population.
May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.