Google

e-Strategy Trends’ continually updated collection of Google trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Satisfaction With Social Media Sites [CHART]

Chart: Satisfaction With Social Media Sites

Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.

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Smart Speaker Ownership [INFOGRAPHIC]

Infographic: Smart Speaker Ownership

One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.

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