One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.
This infographic by Raconteur illustrates the competition over voice activation technology between Google and Amazon via their smart speaker products.
US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
This infographic from Koeppel Direct illustrates the rise of live video streaming.