This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal, Google Wallet and Apple Pay.
17% of US adult smartphone users had used Apple’s Passbook, compared with 79% who said the same about PayPal and 40% for Google Wallet.
The push for omnichannel retailing is driving personalization in the real world.
There are a variety of factors accounting for the recent buzz surrounding beacons.
The primary reasons given by online shoppers for abandoning a shopping cart were that: the shipping costs made the total purchase cost more than expected.
Aside from PayPal, which has substantial familiarity and use among consumers, Google Wallet garnered the highest level of awareness, at 41% of US internet users in November 2012, but with just 8% usage.
About one-third of mobile Wi-Fi users had used PayPal during the 30 days preceding the poll, compared with 20% for Amazon and 10% for Google.