Of the 12 channels identified, organic search wins out as having the best ROI for local businesses.
Some 28% of small to medium sized businesses rated calls an excellent lead source, while another 38.4% rated them good (66.4% combined).
More than 60% of small businesses lacked an address on their homepage, and nearly 50% did not provide a contact number.
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.
Nifty Marketing created this infographic to illustrate the optimal local landing page.