30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.
This infographic by Raconteur illustrates the competition over voice activation technology between Google and Amazon via their smart speaker products.
Just over three in 10 Americans consulted a virtual personal assistant while they were on the move.
56% of US adult smart phone users have used a virtual personal assistant.
Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.