Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.
Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.
Fox News viewers scored the lowest of over 30 popular news sources (though Fox viewers did at least score better than those saying they didn’t follow the news).
User satisfaction with mobile media entertainment sites and apps outpaces satisfaction among those accessing the services via PC.
Google ranks as the top site, with 17.3% market share of visits.