There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Facebook is the top mobile application for each age group.
53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.
Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms.
Consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total.
Facebook and Google are dominant among smart phone apps, accounting for 7 of the top 10.
With 25.5% reach among adult iOS and Android app users, Instagram ranked as the 10th-largest smartphone application during the 3-month period ending in October 2013.
Facebook remains the most commonly used social platform, with 56% of older teens claiming to have used it in the past month.
Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.