In 2018, eMarketer estimated 8.2 million baby boomers in the US will use a smart speaker. That’s a 28.6% increase from 2017.
This year, eMarketer expects 16.5 million Gen Xers in the US will use a smart speaker.
This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.
Loup Ventures recently tested four smart speakers by asking Alexa, Siri, Google Assistant, and Cortana 800 questions each. Google Assistant was able to answer 88% of them correctly vs. Siri at 75%.
This infographic from Zazzle illustrates the timeline of voice activation technology from advent of Siri to the adoption of hands-free inupt in automobiles.
30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.
Nearly two-thirds of AI users in the US use these personal assistants to answer general questions.