On average, the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%.
62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.
40% of US SMBs planned to increase spending on their company websites this year.
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
This infographic by WordStream breaks down Google’s daily ad revenue.
US Google Product Listing Ads outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend by 25%.
Google tools are front and center in the SEO world, a fairly unsurprising discovery, though the extent to which the industry leans on them is quite significant.
via wordstream.com Rate this post