This infographic illustrates the complex practice that is keyword research and search engine optimization.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
This infographic by Pulp Media explains how Google AdWords advertising works.
This infographic explains Google’s AdWords Quality Score, Ad Rank and how Google calculates cost-per-click.
US small and medium-sized businesses were seeing more success with their website than any other channel.
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
On average, the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%.
62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.
40% of US SMBs planned to increase spending on their company websites this year.
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.