![Keyword Research [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/keyword-research-150x150.jpg)
This infographic illustrates the complex practice that is keyword research and search engine optimization.
Google AdWords Benchmark Metrics By Industry [CHART]
![Google AdWords Benchmark Metrics By Industry [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/WordStream-Google-AdWords-Search-Benchmarks-by-Industry-March2016-150x150.png)
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
How Do Google AdWords Work? [INFOGRAPHIC]
![How Do Google AdWords Work? [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2015/07/howdoesgoogleadwordswork-900-150x150.png)
This infographic by Pulp Media explains how Google AdWords advertising works.
Google AdWords 101 [INFOGRAPHIC]
![Google AdWords 101 [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2015/07/GoogleAdwordsInfographic-150x150.jpg)
This infographic explains Google’s AdWords Quality Score, Ad Rank and how Google calculates cost-per-click.
SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
![SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/04/171598-150x150.gif)
US small and medium-sized businesses were seeing more success with their website than any other channel.
Most Helpful Content For B2B Executives, October 2014 [CHART]
![Most Helpful Content For B2B Executives, October 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/EconomistPeppercomm-Most-Helpful-Content-for-B2B-Audiences-Oct2014-150x150.png)
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Google Ads’ Influence Organic Click-Through Rates [CHART]
![Google Ads’ Influence Organic Click-Through Rates [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/10/figure-1-800x358-150x150.png)
On average, the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%.
Google’s Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]
![Google’s Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/04/171989-150x150.gif)
62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.
Online Channels In Which US SMBs Plan To Invest, 2013 & 2014 [CHART]
![Online Channels In Which US SMBs Plan To Invest, 2013 & 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/04/171596-150x150.gif)
40% of US SMBs planned to increase spending on their company websites this year.
Marketing Tactics Used By American Restaurants, March 2013 [TABLE]
![Marketing Tactics Used By American Restaurants, March 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/11/161738-150x150.gif)
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.