![Google AdWords vs Facebook Ads [INFOGRAPHIC]](https://i2.wp.com/trends.e-strategyblog.com/wp-content/uploads/2018/08/facebook-vs-google-ads.png?resize=150%2C150)
This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system.
Google Search Advertising [INFOGRAPHIC]
![Google Search Advertising [INFOGRAPHIC]](https://i2.wp.com/trends.e-strategyblog.com/wp-content/uploads/2018/07/google-search-advertising.jpg?resize=150%2C150)
This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.
Google Universal Search Elements [CHART]
![Google Universal Search Elements [CHART]](https://i2.wp.com/trends.e-strategyblog.com/wp-content/uploads/2018/06/Google-Universal-Search-Elements.png?resize=150%2C150)
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.
Search Engine Marketing Trends [PODCAST]
![Search Engine Marketing Trends [PODCAST]](https://i0.wp.com/trends.e-strategyblog.com/wp-content/uploads/2017/11/Google-AdWords-Clickshare-By-Device.gif?resize=150%2C150)
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Keyword Research [INFOGRAPHIC]
![Keyword Research [INFOGRAPHIC]](https://i1.wp.com/trends.e-strategyblog.com/wp-content/uploads/2016/06/keyword-research.jpg?resize=150%2C150)
This infographic illustrates the complex practice that is keyword research and search engine optimization.
Google AdWords Benchmark Metrics By Industry [CHART]
![Google AdWords Benchmark Metrics By Industry [CHART]](https://i2.wp.com/trends.e-strategyblog.com/wp-content/uploads/2016/06/WordStream-Google-AdWords-Search-Benchmarks-by-Industry-March2016.png?resize=150%2C150)
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
How Do Google AdWords Work? [INFOGRAPHIC]
![How Do Google AdWords Work? [INFOGRAPHIC]](https://i2.wp.com/trends.e-strategyblog.com/wp-content/uploads/2015/07/howdoesgoogleadwordswork-900.png?resize=150%2C150)
This infographic by Pulp Media explains how Google AdWords advertising works.
Google AdWords 101 [INFOGRAPHIC]
![Google AdWords 101 [INFOGRAPHIC]](https://i2.wp.com/trends.e-strategyblog.com/wp-content/uploads/2015/07/GoogleAdwordsInfographic.jpg?resize=150%2C150)
This infographic explains Google’s AdWords Quality Score, Ad Rank and how Google calculates cost-per-click.
SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
![SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]](https://i0.wp.com/trends.e-strategyblog.com/wp-content/uploads/2015/04/171598.gif?resize=150%2C150)
US small and medium-sized businesses were seeing more success with their website than any other channel.
Most Helpful Content For B2B Executives, October 2014 [CHART]
![Most Helpful Content For B2B Executives, October 2014 [CHART]](https://i1.wp.com/trends.e-strategyblog.com/wp-content/uploads/2014/12/EconomistPeppercomm-Most-Helpful-Content-for-B2B-Audiences-Oct2014.png?resize=150%2C150)
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.