Google AdWords
Google AdWords vs Facebook Ads [INFOGRAPHIC]
This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system.
Read MoreGoogle Search Advertising [INFOGRAPHIC]
This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.
Read MoreGoogle Universal Search Elements [CHART]
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.
Read MoreSearch Engine Marketing Trends [PODCAST]
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Read MoreKeyword Research [INFOGRAPHIC]
This infographic illustrates the complex practice that is keyword research and search engine optimization.
Read MoreGoogle AdWords Benchmark Metrics By Industry [CHART]
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Read MoreHow Do Google AdWords Work? [INFOGRAPHIC]
This infographic by Pulp Media explains how Google AdWords advertising works.
Read MoreGoogle AdWords 101 [INFOGRAPHIC]
This infographic explains Google’s AdWords Quality Score, Ad Rank and how Google calculates cost-per-click.
Read MoreSMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
US small and medium-sized businesses were seeing more success with their website than any other channel.
Read MoreMost Helpful Content For B2B Executives, October 2014 [CHART]
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
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