Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
This infographic illustrates the complex practice that is keyword research and search engine optimization.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
This infographic by Pulp Media explains how Google AdWords advertising works.
This infographic explains Google’s AdWords Quality Score, Ad Rank and how Google calculates cost-per-click.
US small and medium-sized businesses were seeing more success with their website than any other channel.
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
On average, the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%.
62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.
40% of US SMBs planned to increase spending on their company websites this year.