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Home » Google AdWords

Google AdWords vs Facebook Ads [INFOGRAPHIC]

Infographic: Facebook vs Google Ads

This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system. 

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August 12, 2018 By David Erickson
Filed Under: Advertising, Search Engine Advertising, Social Media Advertising Tagged With: Advertising Algorithms, Advertising Auctions, Facebook, Facebook Advertising, Google, Google AdWords, Infographic

Google Search Advertising [INFOGRAPHIC]

Infographic: Google Search Advertising

This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.

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July 15, 2018 By David Erickson
Filed Under: Advertising, Search Engine Advertising, Search Engine Marketing Tagged With: CPC, Google, Google AdWords, Infographic, Statistics

Google Universal Search Elements [CHART]

Chart: Google Universal Search Elements

Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.

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June 13, 2018 By David Erickson
Filed Under: Advertising, Local Internet Marketing, Mobile Marketing, Search Engine Advertising, Search Engine Marketing, Video Marketing Tagged With: Chart, Direct Answers, Google, Google AdWords, Google Knowledge Graph, Google Maps, Google News, Google Shopping, Image Search, Local SEO, Mobile Apps, Statistics

Search Engine Marketing Trends [PODCAST]

Chart: Google AdWords Clickshare By Device

Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.

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November 8, 2017 By David Erickson
Filed Under: Advertising, Consumer Behavior, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Podcast, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Voice Search Tagged With: Chart, Google, Google AdWords, Search Clickshare, Search Marketing Benchmarks, Smart Phones, Statistics, Tablets, Visual Search

Keyword Research [INFOGRAPHIC]

This infographic illustrates the complex practice that is keyword research and search engine optimization.

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June 28, 2016 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Online Behavior, Search Engine Marketing, Search Engine Optimization Tagged With: Bing, Google, Google AdWords, Google Keyword Planner, Google Suggest, Inforgraphic, Keyword Eye, Keyword Finder, Keyword Research, Keyword Research Tools, Long Tail Keywords, Long Tail Pro, Majestic SEO, Moz Keyword Explorer, Moz Keyword Tool, SEM Rush, SEO Book, SEO Chat, SEO Tips, SerpStat, Statistics, ubersuggest, WordStream

Google AdWords Benchmark Metrics By Industry [CHART]

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.

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June 23, 2016 By David Erickson
Filed Under: Advertising, B2B Marketing, Consumer Behavior, eCommerce, Online Behavior, Search Engine Advertising, Search Engine Marketing Tagged With: Automotive Advertising, Automotive Marketing, B2B Advertising, Benchmarks, Chart, Click-Through Rates, Consumer Advertising, Conversion Rate, Cost Per Action, Cost-Per Click, Education Marketing, Financial Services Marketing, Google AdWords, Health Care Marketing, Hospitality Marketing, Industrial Marketing, Insurance Marketing, Law Firm Marketing, Legal Marketing, Metrics, Online Politics, Political Marketing, Real Estate Marketing, Recruiting, Search Advertising Metrics, Statistics, Talent Acquisition, Technology Marketing, Travel Marketing

How Do Google AdWords Work? [INFOGRAPHIC]

This infographic by Pulp Media explains how Google AdWords advertising works.

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July 22, 2015 By David Erickson
Filed Under: Advertising, Analytics, Online Behavior, Search Engine Advertising, Search Engine Marketing Tagged With: A/B Testing, Cost-Per Click, Google AdWords, Infographic, Pay Per Click, Statistics

Google AdWords 101 [INFOGRAPHIC]

This infographic explains Google’s AdWords Quality Score, Ad Rank and how Google calculates cost-per-click.

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July 16, 2015 By David Erickson
Filed Under: Advertising, Search Engine Advertising, Search Engine Marketing Tagged With: AdWords Quality Score, Cost-Per Click, Google AdRank, Google AdWords, Infographic, Statistics

SMBs’ Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

US small and medium-sized businesses were seeing more success with their website than any other channel.

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April 7, 2015 By David Erickson
Filed Under: Advertising, Banner Advertising, Blog Marketing, Display Advertising, Email Marketing, Event Marketing, Internet Advertising, Mobile Advertising, Mobile Marketing, Newspaper Advertising, Online Advertising, Outdoor Advertising, Print Advertising, Public Relations, Radio Advertising, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Television Advertising, Video Marketing, Web Development, Website Marketing Tagged With: Blogging, Direct Mail, Facebook, Google AdWords, Internet Yellow Pages, Press Releases, Small Businesses, SMBs, Statistics, Table, Yellow Pages

Most Helpful Content For B2B Executives, October 2014 [CHART]

Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.

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December 9, 2014 By David Erickson
Filed Under: Advertising, B2B Marketing, Blog Marketing, Consumer Behavior, Content Marketing, Email Marketing, Event Marketing, Native Advertising, Online Behavior, Photo Marketing, Podcasting, Public Relations, Search Engine Advertising, Social Media Marketing, Video Marketing, Visual Communications, White Paper Marketing Tagged With: Blogging, Chart, Corporate Communications, eBooks, Embedded Content, eNewsletters, Executives, Facebook, Google AdWords, Infographics, LinkedIn, Polls, Presentations, Research Reports, Slideshare, Statistics, Streaming Video, Surveys, Twitter, Vimeo, Virtual Events, Webinars, YouTube

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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