Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.
Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.
This infographic from siegemedia illustrates the top 100 non-brand keywords used at Google for the year prior to June 1, 2018.
This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.
This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system.
This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.
About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.
30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months.