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Google

e-Strategy Trends’ continually updated collection of Google trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Video Game Use By Platform [CHART]

Chart: Video Game Use By Platform

Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft.

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Top Google Ranking Factors [CHART]

Chart: Top Google Ranking Factors

In August of 2019, SparkToro surveyed 1,584 professionals in the field of Search Engine Optimization (SEO) to share their opinions on the relative use and merit of various inputs in Google’s ranking systems.

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Digital Ad Revenues By Company [CHART]

Chart: Digital Ad Revenues By Company

Facebook released better-than-expected results on July 24, reporting $16.9 billion in revenues, 1.59 billion in daily active users (DAUs), and $7.05 in average revenue per user (ARPU). This came just as the company was fined a record-setting $5 billion by the Federal Trade Commission (FTC) as a result of the 2018 Cambridge Analytica scandal.

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Map App Users, 2017-2021 [CHART]

Chart: Map App Users

Maps and navigation apps are essential tools for smartphone users, and we forecast that 66.8% of smartphone users will use them monthly, with a growth of 5.8% from 2017 to 2018. More than 155 million people will use maps and navigation apps by the end of this year. We expect that growth will remain steady in the coming years, and penetration will reach 67.6% by 2021.

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