The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.
Facebook is the top mobile application for each age group.
Facebook and Google are dominant among smart phone apps, accounting for 7 of the top 10.
A general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed.
With 25.5% reach among adult iOS and Android app users, Instagram ranked as the 10th-largest smartphone application during the 3-month period ending in October 2013.
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
The majority of users of Google’s email service had had a neutral or positive response to tabs.
54% of Gmail emails were opened on either an iPhone or Android device, and another 9% opened on the iPad.
While Gmail users appear generally favorable to the new interface, they also believe that it has negatively affected their interaction with promotional emails from their favorite brands.