In the US and the UK, nearly three-quarters of Millennials said they were more likely to communicate digitally—whether via email, SMS or social media—rather than in person.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
The majority of countries worldwide have low expectations of Donald Trump’s impending stint in the White House.
Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads.
Typing a domain name into a browser’s address bar remains a common internet behavior.
Almost 7 in 10 ‘opinion elites’ in the 16 countries tracked said that more so than in the past.
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
Overall, there will be 1.58 billion mobile phone social network users worldwide in 2015.
Around the world, advertisers will spend $592.43 billion in 2015, an increase of 6.0% over 2014.
China and the UK, have much higher proportions of online-to-total retail sales than the US, and ecommerce trends in each market are unique.