Posts Tagged ‘Geotargeting’
Aspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
Read MoreThe Economic Impact Of Mapping [INFOGRAPHIC]
Google put together this infographic to illustrate some examples of the benefits of maps.
Read MoreUS Location-Based Mobile Advertising By Target, 2012 [CHART]
The percentage of location-based ad campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012.
Read MoreTypes Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
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