Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
Google put together this infographic to illustrate some examples of the benefits of maps.
The percentage of location-based ad campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012.
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
Growth Of Geo- & Location-Based Services, 2011-2012 [CHART]Rate this post via marketingprofs.com Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so a year earlier, according to a study by Pew Research. Moreover, 18% of […]