Around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions.
A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities.
The use of geotargeted mobile display advertising is on the rise, as are campaign results.
The percentage of location-based ad campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012.
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.