Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.
Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
Generally, internet users want a convenient and secure mobile experience.
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.
58% of Americans said that advertisers would have more personal consumer data in a decade.
The majority (51%) of US mobile device users agreed that they liked mobile ads with geographically relevant info.
Hyperlocal campaigns grabbed the largest share of accurate ad impressions served in the US in Q3 2014, at 46%.
A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.
Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.