9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.
Use of smart phone apps for services like Pandora or Spotify for in-car music listening has shown rapid growth, rising from 6% of US mobile phone owners in 2010 to 17% in 2012.
By 2016, navigation systems will support 18.7 million subscribers in North America, while smart phone navigation will boast more than 400 million.
Commonly Used Social Media Tools [CHART]Rate this post via marketingcharts.com Facebook remains the most common social media tool used by marketers, at 92% of respondents to the Social Media Examiner survey, unchanged from 2011 results. The second-most-popular social network among marketers, Twitter, has an 82% adoption rate, down slightly from 84% last year, meaning Facebook […]
Video Tops List Of Increased Use Of Social Media Marketing Tools [CHART]Rate this post via marketingcharts.com YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an increase in activity by 76% of respondents, […]