9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.
Use of smart phone apps for services like Pandora or Spotify for in-car music listening has shown rapid growth, rising from 6% of US mobile phone owners in 2010 to 17% in 2012.
By 2016, navigation systems will support 18.7 million subscribers in North America, while smart phone navigation will boast more than 400 million.
Rate this post via marketingcharts.com Facebook remains the most common social media tool used by marketers, at 92% of respondents to the Social Media Examiner survey, unchanged from 2011 results. The second-most-popular social network among marketers, Twitter, has an 82% adoption rate, down slightly from 84% last year, meaning Facebook is about 12% more popular […]
Rate this post via marketingcharts.com YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an increase in activity by 76% of respondents, ahead of Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%), and […]