Some 83% of respondents reported having purchased generic or store brand goods during the 4 weeks prior to the survey.
Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago.
Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year.
83% of Americans are either buying as the same amount of (48%) or more (35%) private label brands than last year, a figure which has held steady over the past couple of years.
via marketingcharts.com A significant proportion of US consumers believe that store brands are equal to or even better than national brands in several key areas, including ones traditionally seen as national brand differentiators, finds Ipsos in May 2012 survey results. For example, while a somewhat unsurprising 9 in 10 said that store brands compare equally […]