Posts Tagged ‘Gender’
Factors That Influence Brand Buying Decisions By Gender [CHART]
While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.
Read MoreWhy Americans Follow Brands On Social Media By Gender [CHART]
Keeping up with the latest content was the most popular reason, cited by 43.5% of moms, 44.4% of other women and 30.7% of males.
Read MoreDemographics Of Consumers Who Would Buy A Brand Because Of Friends' Likes [CHART]
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.
Read MoreSocial Media Behavior Of Men vs. Women [INFOGRAPHIC]
This infographic by Digital Flash illustrates the different social media behavior of the sexes.
Read MoreTop 10 Site Categories For European Women [CHART]
Women in Europe account for the majority of time spent on multiple retail site categories, per comScore figures released in July.
Read MoreAmericans' Attitudes Toward Dual Incomes By Various Demographics [CHART]
Two-thirds of Americans believe it is better for both members of a household to work in paying jobs.
Read MoreAmerican Sports Fan Demographics [CHART]
61% of adults consider themselves a sports fan, according to a Marist Poll conducted in November 2011.
Read MoreAmericans' Attitudes Toward Hard Work & Success By Various Demographics [CHART]
7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.
Read MoreContextually Relevant Video Ads' Effect On Women's Attention [CHART]
Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.
Read MoreWomen's Attitudes Toward Contextually Relevant Video Ads
Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).
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